Mobile SEO Strategy

Mobile SEO Strategy

I think we can all agree that usage of mobile devices is extremely popular and only growing. Try taking a bus ride without spotting a bunch of people fixated on their small screens. This is because improvements in mobile technology have allowed users to consume content — including online content, with ease and efficiency. In the US, online spending via mobile devices increased another 81% from the previous year. The following graph shows an extrapolated …

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Content Strategy for SEO

Content Strategy for SEO

Content is King. The phrase has been repeated ad infinitum since the late 90′s, especially when discussing ranking in search engines. With recent developments, mostly spearheaded by Google, this phrase rings more true today than ever before with respect to SEO. Less than 5 years ago, moderately successful SEO could be achieved by building (or buying) links to a site to help it rank. Things have gotten way more sophisticated in recent times. Now, one …

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Why Web Analytics Are Important

Why Web Analytics Are Important

As competition continues to increase online, it becomes progressively important to track and measure website performance. By employing proper analytic techniques, you can identify problems and opportunities, as well as put an action plan in place to improve website performance and the internet marketing that promotes the site. Firstly, one may ask: “What is website performance?” This depends on the type of site in question and what goals are set for that site. This means …

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Local SEO Guidelines for Small Businesses

Local SEO Guidelines for Small Businesses

All businesses, big or small, can benefit from a robust and targeted online marketing strategy. This is especially true for ranking in organic search results, and is harder to achieve for small local businesses than big brands with large marketing budgets and dedicated SEO staff. In the past, many small businesses and websites were able to compete in short-tail search results (1 or 2 keyword searches) by using tactics and SEO strategies that are now …

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